Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Former PM's Attempt for Make America Great Again
Liz Truss, began the first edition of her online program with a promise to unmask "malicious actors" attempting to undermine Western democracies. She stated she would reveal how an "worldwide alliance of leftists work to weaken popular rule and the public's choice."
"We're going to look at the political movement of Donald Trump and see how this can be achieved in Britain," she said. "We'll be talking to the leading lights of the Maga movement."
Prior to the series premiere, there was a strong advocate. "This marks the start of a sort of political shift," remarked John Solomon. His Just the News platform will carry the former prime minister's new audio shows.
Building Connections in the Conservative Media Landscape
UK-based allies, such as a advisor linked to Reform UK, have also helped her set up the her new show. Its staging is competent, if basic. She has gathered 10,000 subscribers in her debut week and her debut achieved tens of thousands of views during that week.
This represents a small opening, but in aligning with Solomon, she is being pushed into a well-developed conservative ecosystem creating and spreading Maga talking points. Central preoccupations involve alleged censorship by the established press and a goal to eradicate a shadowy government apparatus – a force that she attributes her downfall to for the rapid conclusion of her disastrous time in office.
"Just the News is not famous beyond the Maga-verse, but it does have influence there, mostly due to John Solomon, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even questioned the former president," said an anthropology expert, who has closely studied the Make America Great Again phenomenon.
A Divisive Associate
Her effort to bring Maga media to the UK has aligned her more closely to contentious individuals such as Solomon.
He set up Just the News in the wake of criticism following accusations of promoting inaccurate reports about the President's actions in the Ukraine, as well as contentious articles about the former US ambassador to that country.
These allegations were repeated within the pro-Trump outlets, with he featuring as a common interviewee on Sean Hannity's influential Fox News show. Donald Trump promoted Solomon's reporting.
He wrote the reports about Ukraine in a number of opinion pieces for the political newspaper the Hill, where he was moved to a columnist role after colleagues complained about his work. His narratives were key in the then-president's request for the Ukrainians to probe the Biden family in 2019. Those demands culminated in impeachment charges targeting Donald Trump. Senators later found not guilty the president.
Shortly after Solomon left the publication in autumn 2019, the outlet announced it was performing a review of his work relating to the Ukraine issue. It determined he had relied on questionable informants and said he "failed to identify crucial information about key Ukrainian sources, such as the detail that they had been indicted or were being probed."
Entering the Ecosystem
Solomon's own TV and radio guest spots are a indication of the political media environment the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a program he presents on the right-wing channel, a political media platform that is the base for the conservative firebrand Steve Bannon and on which Tucker Carlson also is seen. Truss has already spoken with Steve Bannon on an early episode.
In linking up with this media figure, the former leader has become a small part in a broader ecosystem of pro-Trump platforms that often cross-promote stories.
His personal podcast and Real America's Voice show have repeatedly hosted personalities such as commentator Mike Benz, a conservative commentator whose criticism of the foreign aid agency was referenced by the tech billionaire as grounds for closing the international development organization.
An International Strategy
Although Truss's stilted style and professional woes have invited ridicule within the UK, some US observers are not discounting her attempts to reinvent herself as a local version of the Make America Great Again press.
"One must regard individuals such as her seriously, despite the fact that you may not want to interpret them word-for-word," stated a Democratic strategist, who worked in the Biden administration.
"It was evident how in 2024 Donald Trump utilized that alternative press to disseminate his views. Without a doubt that ecosystem exports and influences discourse overseas. It seems fairly obvious to me that the circumstances in the United Kingdom are comparable to what enabled this alternative media ecosystem to prosper in the US."
a political theory expert, said the online conservative ecosystem was already having an impact in Britain.
"The internet knows no borders," he stated. "There exists a sort of milieu within which ideas travel – at times taking an extreme form and occasionally in softer tones – but which is connected."
Hinton said the rise of the online right in the United Kingdom lately meant the "chance to have a larger effect is substantial."
Cross-Atlantic Aspirations
"Liz Truss along with political figure Nigel Farage in the recent past appeared at the the major conservative conference, where I watched as they hit Make America Great Again rhetoric ahead of the {king of Maga|